Dr. Jordan Morehouse is an Assistant Professor of Strategic Communication at Clemson University. Jordan earned a Ph.D. in mass communication from the University of North Carolina in Chapel Hill in 2020 and a M.A. in mass communication from the University of Houston in 2015.
Jordan has recently published research in the Journal of Public Relations Research, Journal of Advertising, Public Relations Review, American Behavioral Scientist and more. Her research interests include public relations, non-profit organizations, engagement, religious communication, and relationship management. Jordan is a 2021-2022 Page/Johnson Legacy Scholar of the Arthur W. Page Society, and a multi-method social scientist who has utilized semi-structured interviews, participant observation, content analyses, surveys, and social network analysis in her research.
Before beginning her doctoral studies, Jordan was employed as a social media strategist at The Company of Others (formerly FKM, now 9thWonder), an advertising agency in Houston, Texas. Prior to her work at The Company of Others, Jordan worked as a social media director at Local Houston Magazine (formerly 002houston Magazine), a monthly print and digital publication that focused on entertainment in Houston. While earning her M.A., she started a digital agency that specializes in social media content creation, advertising, graphic design, and copy writing for for-profit and non-profit clients. The digital agency is still thriving with clients in Texas, Tennessee, and Florida. In her spare time, Jordan enjoys hiking, biking and baking cakes, cookies, and macaroons.
Research interests include:
- Public relations
- Non-profit organizations
- Religious communication
- Dialogue and engagement
- Relationship management
Teaching interests include:
- Social media / Digital strategy
- Public relations campaigns
- Public relations writing
- Principles of public relations
- Introduction to advertising