Teaching Activities

Instructor of Record

Clemson University, Department of Communication
COMM 3550 Principles of Public Relations
Fall 2020, Spring 2021, Fall 2021, Fall 2022 (2 sections), Spring 2023 (2 sections)
Course description: This course introduces students to the field of public relations along with important concepts concerning effective public relations practices. This course provides students with a foundation for understanding the discipline, including historical development, issues and controversies, best practices, job opportunities, and components of successful public relations campaigns. Additionally, the course helps students build a foundation in understanding public relations and provide an understanding of its relationship to advertising, journalism, marketing and strategic communication.

COMM 8210 Seminar in Strategic Communication: Trends in research and practice
Fall 2022
Course description: This course introduces students to trends in the study and practice of public relations. This course provides students with an advanced understanding of methodological, theoretical, conceptual trends in scholarship, as well as trends in the practice of public relations, including the use of big data, risk management, social media analytics, among others. The course helps students know and understand innovative trends in the study and practice of public relations to complement their knowledge of the foundation of the discipline and profession.

COMM 3570 Public Relations Writing
Fall 2020, Spring 2021, Fall 2021
Course description: This course teaches students the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to write for emerging mediums as well as how to create traditional documents such as backgrounders, fact sheets, communication audits, pitch letters and news releases. Students are engaged in service learning with one non-profit organization local to the Clemson area to develop a portfolio of public relations materials.

University of North Carolina at Chapel Hill, School of Media and Journalism
MEJO 137 Principles of Advertising and Public Relations
Two sections: Summer 2019, Fall 2019, Summer 2020
Course description: Introduces students to the fields of advertising and public relations along with important concepts concerning effective advertising and public relations practices. Taking this course provides students with a solid foundation for understanding both disciplines, including historical development, issues and controversies, best practices, job opportunities and components of successful advertising and public relations campaigns.
*Teaching assistant to Dr. Adam J. Saffer, Spring 2019

Course and instructor evaluations for MEJO 137:
– Summer 2019 (9 students): 44.44% of students completed the evaluation. Overall evaluation of the course is 5.00 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation is 5.00 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Jordan was very accessible and her office hours always helped me. The assignments helped me to understand the material and I really enjoyed most of them. My favorite assignment was the last advertising assignment. I enjoyed this one the most because it showed me the process of creating an advertisement and how hard it can be. Also, it can be enjoyable once you find that one idea that works.”
– Fall 2019 (82 students): 53.66% of students completed the evaluation. Overall evaluation of the course is 4.73 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation is 4.09 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Jordan was awesome. Very tough, but it is easy to do well in her class if you give the appropriate effort. She makes herself available to students and demonstrates a lot of knowledge on the subject material.“
– Summer 2020 (20 students): 25% of students completed the evaluation. Overall evaluation of the course is 5.00 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation is 5.00 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Professor Morehouse was very organized. I liked her system with the video lecture, the assigned daily reading, and the powerpoint notes. I also, liked how we commented on the Slack Page daily. That was very helpful to keep me engaged in the class.” 

MEJO 332 Public Relations Writing
Two sections: Spring 2018, Fall 2018
Course description: Teaches students the basic principles associated with writing in a variety of styles and to multiple audiences. Students learn how to write for emerging mediums as well as how to create traditional public relations documents such as backgrounders, fact sheets, business letters, pitch letters and news releases.

Course and instructor evaluations for MEJO 332:
– Spring 2018 (20 students): 55.00% of students completed the evaluation. Overall evaluation of the course is 3.80 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation: 4.18 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Nothing but great. She was fantastic and really cared.“
– Fall 2018 (14 students): 85.71% of students completed the evaluation. Overall evaluation of the course is 3.33 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation: 3.58 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Jordan Morehouse is one of the best professors I’ve had in the j–school, which is saying something because there are a lot of great professors here.“

Invited Lectures

Clemson University, Spring 2022
– Presentation title: The Impact of Religion in Strategic Communication
– Presented to Rhetorics, Communication, and Information Design doctoral students and faculty within the College of Architecture, Arts and Humanities

University of North Carolina at Chapel Hill, Spring 2020
– Panel title: Research Workshop: Panel on Academic Jobs
– Served as one of five panelists
– Presented to doctoral students within the Hussman School of Journalism and Media

Media Cause Marketing and Communications Agency, Summer 2019
– Presentation title: It takes a village: A social network approach to NGOs’ international public engagement.
– Presented to Media Cause employees

Penn State University, Fall 2018
– Presentation title: Dialogue and dialogic communication, a bibliometric analysis.
– Presented to COMM 597: Public Relations Theories

Guest Lectures

University of Minnesota at Twin Cities, Hubbard School of Journalism and Mass Communication
– Fall 2021, Writing in public relations. Presented to Principles of Strategic Communication.

Clemson University, Department of Communication
– Fall 2021, Theorizing on engagement in public relations. Presented to COMM 8210: Public Relations Theory.

Michigan State University, College of Communication Arts and Sciences
– Fall 2021, Advancing dialogue and dialogic communication theories in public relations. Presented to Public Relations and Advertising Theory.
– Fall 2020, Dialogue and engagement in public relations. Presented to Public Relations and Advertising Theory.

University of North Carolina–Chapel Hill, Hussman School of Media and Journalism
– Summer 2020, Public relations writing. Presented to MEJO 153: Writing and Reporting.
– Spring 2019, Public relations careers. Presented to MEJO 137: Principles of Advertising and Public Relations.
– Spring 2019, Public relations planning. Presented to MEJO 137: Principles of Advertising and Public Relations.
– Spring 2018, Social media and graphic design. Presented to MEJO 334: Presentation Design for Strategic Communication.
– Fall 2017, Writing for social media. Presented to MEJO 332: Public Relations Writing.
– Spring 2017, Social media marketing and advertising. Presented to MEJO 137: Principles of Advertising and Public Relations.
– Fall 2016, Newsletters. Presented to MEJO 232: Public Relations Writing.

University of Houston
– Spring 2014, Spring 2016, Summer 2016, Social Media Management, Monitoring, and Branding. Presented to COMM4397: Strategic Social Media