Instructor of Record
University of Colorado Boulder, Department of Advertising, Public Relations and Media Design
APRD 3103: Public Relations Writing
Fall 2024 (partial semester), Spring 2025
Course description: This course emphasizes communication tactics, including how to plan, write, and produce public relations tools; select audience and media; utilize print and electronic media. This course also focuses on Associated Press style and advanced writing techniques. In this class, students are engaged in service learning with one non-profit organization local to the Boulder area to develop a portfolio of public relations documents, including news releases, pitch letters, website content, fact sheets, backgrounders, communication audits, and more.
APRD/JRNL 7001: ProSeminar in Mass Communication Theory I
Fall 2024
Course description: This is the first part of the two-semester survey of the major lines of inquiry in communication studies as they bear on problems of mass communication, journalism and related media. It reviews the principal domains of research and theory in the social sciences and humanities, focusing on the interdisciplinary character of communication research and the terms under which it has emerged as a field in the modern academy. As a graduate seminar, it is organized for a substantial amount of reading and a wide variety of discussion.
APRD 4405 Strategic Communication Capstone
Spring 2024, Spring 2025
Course description: This course enables students to put into practice knowledge from previous coursework to plan and execute a strategic communication campaign for a client (non-profit organization in this course). Students work with others, operating as an agency. Students develop one or more strategic communication campaigns. In addition, students practice organizational and leadership skills, design and layout skills, produce a plans book, and pitch the proposed campaigns to the class and the client.
University of Colorado Boulder, Department of Advertising, Public Relations and Media Design
APRD 3105 Public Relations Strategy and Implementation
Fall 2023, Spring 2024, Summer 2024, Fall 2024
Course description: This course exposes students to concepts in strategic planning and implementation of public relations efforts, campaigns, events, and initiatives. Taking this course provides students with an understanding an organization’s internal and external communication efforts and enables students to identify potential crises in the development of public relations strategy and plans. This class provides an overview of the public relations process and its application to the development of strategy. Importantly, students also understand implementation and evaluation of strategy in public relations programs. Additionally, students are engaged in service learning with one non-profit organization local to the Boulder area to develop a portfolio of public relations materials.
Clemson University, Department of Communication
COMM 3550 Principles of Public Relations
Fall 2020, Spring 2021, Fall 2021, Fall 2022 (2 sections), Spring 2023 (2 sections)
Course description: This course introduces students to the field of public relations along with important concepts concerning effective public relations practices. This course provides students with a foundation for understanding the discipline, including historical development, issues and controversies, best practices, job opportunities, and components of successful public relations campaigns. Additionally, the course helps students build a foundation in understanding public relations and provide an understanding of its relationship to advertising, journalism, marketing and strategic communication.
COMM 8210 Seminar in Strategic Communication: Trends in research and practice
Fall 2022
Course description: This course introduces students to trends in the study and practice of public relations. This course provides students with an advanced understanding of methodological, theoretical, conceptual trends in scholarship, as well as trends in the practice of public relations, including the use of big data, risk management, social media analytics, among others. The course helps students know and understand innovative trends in the study and practice of public relations to complement their knowledge of the foundation of the discipline and profession.
COMM 3570 Public Relations Writing
Fall 2020, Spring 2021, Fall 2021
Course description: This course teaches students the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to write for emerging mediums as well as how to create traditional documents such as backgrounders, fact sheets, communication audits, pitch letters and news releases. Students are engaged in service learning with one non-profit organization local to the Clemson area to develop a portfolio of public relations materials.
University of North Carolina at Chapel Hill, School of Media and Journalism
MEJO 137 Principles of Advertising and Public Relations
Two sections: Summer 2019, Fall 2019, Summer 2020
Course description: Introduces students to the fields of advertising and public relations along with important concepts concerning effective advertising and public relations practices. Taking this course provides students with a solid foundation for understanding both disciplines, including historical development, issues and controversies, best practices, job opportunities and components of successful advertising and public relations campaigns.
*Teaching assistant to Dr. Adam J. Saffer, Spring 2019
Course and instructor evaluations for MEJO 137:
– Summer 2019 (9 students): 44.44% of students completed the evaluation. Overall evaluation of the course is 5.00 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation is 5.00 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Jordan was very accessible and her office hours always helped me. The assignments helped me to understand the material and I really enjoyed most of them. My favorite assignment was the last advertising assignment. I enjoyed this one the most because it showed me the process of creating an advertisement and how hard it can be. Also, it can be enjoyable once you find that one idea that works.”
– Fall 2019 (82 students): 53.66% of students completed the evaluation. Overall evaluation of the course is 4.73 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation is 4.09 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Jordan was awesome. Very tough, but it is easy to do well in her class if you give the appropriate effort. She makes herself available to students and demonstrates a lot of knowledge on the subject material.“
– Summer 2020 (20 students): 25% of students completed the evaluation. Overall evaluation of the course is 5.00 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation is 5.00 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Professor Morehouse was very organized. I liked her system with the video lecture, the assigned daily reading, and the powerpoint notes. I also, liked how we commented on the Slack Page daily. That was very helpful to keep me engaged in the class.”
MEJO 332 Public Relations Writing
Two sections: Spring 2018, Fall 2018
Course description: Teaches students the basic principles associated with writing in a variety of styles and to multiple audiences. Students learn how to write for emerging mediums as well as how to create traditional public relations documents such as backgrounders, fact sheets, business letters, pitch letters and news releases.
Course and instructor evaluations for MEJO 332:
– Spring 2018 (20 students): 55.00% of students completed the evaluation. Overall evaluation of the course is 3.80 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation: 4.18 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Nothing but great. She was fantastic and really cared.“
– Fall 2018 (14 students): 85.71% of students completed the evaluation. Overall evaluation of the course is 3.33 on a 1-5 scale, with 5 = “excellent.” Overall instructor evaluation: 3.58 on a 1-5 scale, with 5 = “excellent.”
– Select feedback: “Jordan Morehouse is one of the best professors I’ve had in the j–school, which is saying something because there are a lot of great professors here.“
Invited Lectures
CMCI Grad Applications Workshop, Fall 2023
– Presentation title: Academic Interview Preparation
– Served as one of three invited panelists for a workshop on the academic job application process
– Presented to College of Media, Communication and Information doctoral students
Summit Church, Spring 2023
– Presentation title: Wicked Crises, Social Media Influencers, and Ethical Communication
– Presented to Summit Church employees
Sydney Lectures, Fall 2022
– Presentation title: Public Relations Definitions
– Served as one of five invited respondents for Michael Kent’s (Ph.D.) Sydney Lectures series, sponsored by University of New South Wales
– Presented to an international audience of public relations scholars
Clemson University, Spring 2022
– Presentation title: The Impact of Religion in Strategic Communication
– Presented to Rhetorics, Communication, and Information Design doctoral students and faculty within the College of Architecture, Arts and Humanities
University of North Carolina at Chapel Hill, Spring 2020
– Panel title: Research Workshop: Panel on Academic Jobs
– Served as one of five panelists
– Presented to doctoral students within the Hussman School of Journalism and Media
Media Cause Marketing and Communications Agency, Summer 2019
– Presentation title: It takes a village: A social network approach to NGOs’ international public engagement.
– Presented to Media Cause employees
Penn State University, Fall 2018
– Presentation title: Dialogue and dialogic communication, a bibliometric analysis.
– Presented to COMM 597: Public Relations Theories
Guest Lectures
University of South Florida, Zimmerman School of Advertising & Mass Communications
– Spring 2025, Data Analysis in Qualitative Research. Presented to MMC 6448: Qualitative Research Methods in Mass Communications.
University of Colorado, Boulder, College of Media, Communication and Information
– Spring 2025, Advancing theory (in innovative ways) through qualitative interview research. Presented to APRD/JRNL 7010: Qualitative Interviewing as a Research Method.
Clemson University, Department of Communication
– Spring 2024, The engagement paradigm in public relations. Presented to COMM 8210: Public Relations Theory.
University of Colorado, Boulder, College of Media, Communication and Information
– Fall 2023, Honing and developing a good research question and agenda. Presented to APRD/JRNL 7002: Research Design.
University of Minnesota at Twin Cities, Hubbard School of Journalism and Mass Communication
– Fall 2021, Writing in public relations. Presented to Principles of Strategic Communication.
Clemson University, Department of Communication
– Fall 2021, Theorizing on engagement in public relations. Presented to COMM 8210: Public Relations Theory.
Michigan State University, College of Communication Arts and Sciences
– Fall 2021, Advancing dialogue and dialogic communication theories in public relations. Presented to Public Relations and Advertising Theory.
– Fall 2020, Dialogue and engagement in public relations. Presented to Public Relations and Advertising Theory.
University of North Carolina–Chapel Hill, Hussman School of Media and Journalism
– Summer 2020, Public relations writing. Presented to MEJO 153: Writing and Reporting.
– Spring 2019, Public relations careers. Presented to MEJO 137: Principles of Advertising and Public Relations.
– Spring 2019, Public relations planning. Presented to MEJO 137: Principles of Advertising and Public Relations.
– Spring 2018, Social media and graphic design. Presented to MEJO 334: Presentation Design for Strategic Communication.
– Fall 2017, Writing for social media. Presented to MEJO 332: Public Relations Writing.
– Spring 2017, Social media marketing and advertising. Presented to MEJO 137: Principles of Advertising and Public Relations.
– Fall 2016, Newsletters. Presented to MEJO 232: Public Relations Writing.
University of Houston
– Spring 2014, Spring 2016, Summer 2016, Social Media Management, Monitoring, and Branding. Presented to COMM4397: Strategic Social Media
JORDAN MOREHOUSE, Ph.D. 